This is a presentation of logo, color palette, and responsive web page for a fictious animal charity entitled the Animal Legal Protection Association. It was done as an exercise in branding and blog design.
Below is a screenshot of the home page. It can be visited here:
It features an experimental "no navbar" design that is geared toward ultimate mobile-friendliness. Through an aggressive print ad campaign and "instant donate" QR code, the non-profit could secure the highest amount of funding with the least amount of effort.
This is an alternative logo design more suited for letterheads and memos, while the larger "elephant logo" is geared toward web and advertisements.
The analogous color palette below is natural and earthy. While it does not promote generousity or impulse buying like orange and red tones, it is friendly and neutral allowing anyone to enjoy the brand.
The following are some discarded logo sketches that inspired the final design.
Below is a mock up of the website, done using Balsamiq prior to building the skeleton using Bootstrap.
