Rebranding Flagpole-To-Go
My employer, Dynamic Brands, acquired Flagpole-To-Go in January of 2018. I was tasked with redesigning the logo, website, and packaging for this Amazon best-selling provider of telescopic flagpoles and tailgating gear.
The original logo was prepared by the Firehouse Marketing Crowd on behalf of JTD enterprises:
I went through probably 80 iterations with the CEO of my company.
Some of the frontrunners were considered too "All-American" or too reminiscent of the Barack Obama logo.
Eventually we settled on this badge, inspired by the US Ski Team logo. I am quite proud of the finished product:
I quickly had to get our ecommerce website up once the acquisition went public, so I customized a Wordpress theme to suite our needs: